Today with the use of social networks, it can be mistaken to think that email and newsletters sent by this means have lost interest for users.
Indeed, networks are currently of great importance to expose your business or brand, however direct mail is ideal to continue having a presence with your customer base and generate direct contact with them to offer news and offers and there are many direct mail services in Kennesaw, GA.
Here are three key tips when crafting your email schedule: Email
Keep your database updated: Do not forget that the person who receives your emails is your client and/or authorized that you be sending this information, if this is not the case, we recommend you immediately eliminate said address so as not to cause inconvenience to these users.
Be constant: Each case is different, but evaluate how often you can be sending your business information or promotions. You should try to maintain a balance to avoid looking like spam, or on the contrary, forgetting who sent these emails and not knowing how or why the message reached them. It is recommended that 2 mailings be made per month for a small business.
Add links to your website: In this way, you will be able to verify the percentage of users who enter through this means, and thus focus your efforts so that they continue to do so depending on their activity. If you do not have a website, you can put the link to the social networks in which you have a presence.
One of the advantages of direct mail is that it has the possibility of establishing a sale at that moment since the product can be made known through the advertising that is delivered and at that very moment if the customer finds the offer attractive. The sale can be made at the same time, unlike other media that are only there to incite the need to buy but not to sell the product instantly.
It would seem clear that you are the issuer, however, it is not so easy. Your company sends the letter, but what do you want to communicate? If it is a change of address, the accountant will probably be the one to sign the letter, but if it is an offer, it is most convenient for the person who signs it to be the commercial director. If your company is larger and has strategic business unit managers, the letter must be signed by the manager of the unit sending the promotion.