With the festivities and holiday season approaching, many sales are coming up. Retail establishments are prepared for the yearly manic sprint to set new records for holiday sales. The holiday season presents salons and spas with their best opportunity to sell massage gift cards in Lakewood, CO. Are you prepared to go after your gift card bag of gold?
Use massage gift cards to increase sales this year
How can massage gift cards contribute to increasing your business’s sales? Let us find out in the article below.
Make it look like you know it all
Retail establishments are already stocked, styled, and prepared for significant Holiday sales. The only difference is that your salon or spa should concentrate on offering holiday gift card options. Yes, you do promote quick and simple ways to buy gifts.
Tip: Ensure enough special gift card wrapping and bags in your checkout and retail areas. Your website should shout out “gift card solutions” and make it simple to buy them. Find assistance from a qualified retail display specialist.
Gift card selling booth
A gift card selling station can be put up in your shop space as a terrific method to draw attention to gift card purchases. Any attractive desk, table, or podium will do. The styling station with the best exposure should serve as the selling station for gift cards if there isn’t enough room in your retail space.
Tip: Make sure there are lots of gift card packaging, beautiful retail bags, and gift-wrapped presents throughout the station. When the station is busy, staff it, and prepare an iPad or other tablet to be used for gift card sales.
Must stay away from extreme discount incentives
You’re hurting your financial situation by operating at a 20% net profit and offering gift cards at a 15% to 20% discount.
Tip: Exercise extreme caution when discounting. In actuality, there is absolutely no reason to undervalue gift cards. Consumers buy gift cards for speed and simplicity. Discounting could increase gift card sales, but the cost might not be justified.
The goals and sales of gift cards are known by a select few, not the majority, at a vast majority of salons and spas.